Brand and Logo Design • Personal Project
Created with Illustrator, Photoshop, and InDesign
A complete revision of my brand, which was first conceptualized in 2015. Done because I was dissatisfied with the original aesthetic and layout design. I also wanted to create a more rigorous style guide for myself.
The logo is still based on my initials and eyeglasses. I always wear glasses with circular lenses and wanted to continue using this as the base for my current logo. The smiley variant I especially created because I like to use smileys, emoticons, and emojis whenever appropriate (> ◡ ◕)
In addition to ensuring that all typefaces were compatible across browsers and devices, I wanted to use sans-serif typefaces to keep the brand consistent and contemporary.
The palette includes many of my favourite colours and uses different hues of purple, brown, and yellow.
I like playing with textures and patterns, so I wanted to reflect that in my brand too. I also use a strict grid to format my brand across different media.